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Showing posts with the label Adweek Feed

Twitter Acquires Chroma Labs and Welcomes Its Team

Twitter acquired Chroma Labs, a San Mateo, Calif.-based developer of tools for short-form video and photo creation. The social network said the team from Chroma Labs will join its product, design and engineering teams and help develop more expressive ways for people to express themselves during Twitter conversations. Twitter added that the acquisition fits its... from Adweek Feed https://ift.tt/2HzvSaZ https://ift.tt/eA8V8J

Workplace From Facebook Adds an Insights Panel

Workplace From Facebook, the social network's enterprise solution, added an insights section to its administrator panel. Admins now have access to five tabs containing information that will help them learn how employees are using Workplace across their organizations: People: Admins can track how active their organization is on the platform, including how many invited employees... from Adweek Feed https://ift.tt/2vMBo7m https://ift.tt/eA8V8J

Instagram Is Testing a Latest Posts Feature

It's not quite the return of the chronological feed, but Instagram is internally testing an alternative. Blogger and developer Jane Manchun Wong discovered a Latest Posts feature in the code for the Facebook-owned photo- and video-sharing network, sharing a screenshot in a tweet. Instagram is working on "Latest Posts" feed for catching up feed posts... from Adweek Feed https://ift.tt/2Hq3HLK https://ift.tt/eA8V8J

Trump’s First Super Bowl Commercial Features Alice Johnson Discussing Her Clemency

Donald Trump aired the first of two 30-second ads in the first quarter of the Super Bowl, the first of which featured Alice Johnson, who was granted clemency in 2018 after pressure from celebrity Kim Kardashian West. The first 30-second Super Bowl ad from Trump's re-election committee featured Johnson grateful for her release in news... from Adweek Feed https://ift.tt/2GK3cM7 https://ift.tt/eA8V8J

Jason Momoa Reveals Significantly Smaller Physique in Rocket Mortgage Ad

In a 60-second spot for Quicken Loans-owned Rocket Mortgage that ran during the first half of the Super Bowl, Jason Momoa reveals a different side of himself. Driving past the paparazzi and toward his house, the actor--known for playing big, muscley superheroes, warriors and the like--tells viewers what "home" means to him. "It's my sanctuary."... from Adweek Feed https://ift.tt/2GPFyh4 https://ift.tt/eA8V8J

Tide Brings Back the Bud Knight for the Super Bowl

Turns out, the Bud Knight may have survived Super Bowl 2019--and he has Tide to thank. For its 2020 Super Bowl ad, Procter & Gamble-owned detergent brand brought in a cast of famous characters, including It's Always Sunny in Philadelphia actor Charlie Day and Emily Hampshire of Schitt's Creek. But perhaps even more notable, especially... from Adweek Feed https://ift.tt/397ZYOJ https://ift.tt/eA8V8J

Inside BudX Hotel, Karaoke and Hopefully 1 Billion Impressions

While multiple brands chose to produce Super Bowl activations in Miami instead of airing ads on Sunday, Budweiser has opted for both as part of its Big Game marketing strategy. Along with the brand's patriotic Super Bowl ad, Budweiser opened the BudX Hotel, a three-day experience in Miami that filled Nautilus by Arlo hotel in... from Adweek Feed https://ift.tt/2SeqgYy https://ift.tt/eA8V8J

In a World of Seltzer and Beer, Post Malone Opts for Both in Bud Light’s Super Bowl Ad

Bud Light wants to make it clear to fans that you don't have to choose between Bud Light Seltzer or a Bud Light--you can have both. For this year's Super Bowl spot, created by Wieden + Kennedy, Bud Light let fans pick between two different 60-second ads featuring musical artist Post Malone. The beer giant... from Adweek Feed https://ift.tt/2GMAKsT https://ift.tt/eA8V8J

The Washington Post Reinstates Suspended Reporter Following Tweet

After widespread outcry, including from staffers in its own newsroom, Washington Post editors reinstated a reporter they suspended over tweets she sent following Kobe Bryant's death. Editors put national political reporter Felicia Sonmez on leave after she tweeted, then deleted, a Daily Beast story that reported on sexual assault allegations against Bryant. WaPo leaders said... from Adweek Feed https://ift.tt/2O81mJ0 https://ift.tt/eA8V8J

Ogilvy Lays Off 80 People Across U.S., Including CCO Leslie Sims

Ogilvy's U.S. chief creative officer Leslie Sims has been let go as part of a round of layoffs that affected roughly 80 employees at the WPP agency. In an email to staffers obtained by Adweek, worldwide CEO John Seifert said the staff reduction impacted nine offices, equating to 3.7% of the agency's total workforce in... from Adweek Feed https://ift.tt/2TpgwNy https://ift.tt/eA8V8J

Instagram Makes Long-Lived Access Tokens Available for the Instagram Basic Display API

One hour is nice, but 60 days is better. Instagram said Tuesday that long-lived access tokens are now available for the Instagram Basic Display API (application-programming interface). Software engineer Muyuan Liu said in a blog post that when the Instagram Basic Display API debuted last October, user access tokens were only valid for one hour,... from Adweek Feed https://ift.tt/35SgGzv https://ift.tt/eA8V8J

Rent the Runway CEO Says Transparency About Logistics Problems Boosted Brand Loyalty

When clothing rental company Rent the Runway first came on the scene in 2009, there were few brands like it on the market. And because of the company's pioneering approach to fashion, CEO and founder Jennifer Hyman said, it's had to figure out a whole new logistical system to go along with it. As you... from Adweek Feed https://ift.tt/2FIewrt https://ift.tt/eA8V8J

Snapchat’s First-Ever Trailer Reaction Lens Takes Flight for Top Gun: Maverick

Paramount Pictures is marking the release of its new trailer for upcoming feature film Top Gun: Maverick with the first-ever trailer reaction lens on Snapchat. The lens provides an experience whereby Snapchatters see a horizontal split screen, with the trailer for Top Gun: Maverick playing on the top, while an augmented reality face lens experience... from Adweek Feed https://ift.tt/2Z4tKQF https://ift.tt/eA8V8J

Heads of WhatsApp, Messenger Defend Facebook’s Move to End-to-End Encryption

Facebook responded to October's open letter regarding its plans to implement end-to-end encryption across all of its messaging services. The October letter was addressed to Facebook CEO Mark Zuckerberg by U.S. Attorney General William Barr, Australian Minister for Home Affairs Peter Dutton, then-acting U.S. Secretary of Homeland Security Kevin McAleenan and U.K. Secretary of State... from Adweek Feed https://ift.tt/2LG0nOM https://ift.tt/eA8V8J

Away Appoints New CEO Days After Revelations Surface About Its Company Culture

Away, the direct-to-consumer luggage brand beloved by celebrities and influencers, appointed current COO of Lululemon Stuart Haselden as its new chief executive officer, a spokesperson for the company confirmed to Adweek. Haselden may be seen as a calming force coming in to lead the brand, which has been at the center of a deluge of... from Adweek Feed https://ift.tt/2RAoL8v https://ift.tt/eA8V8J

YouTube Gift Codes Are Available via Amazon in the U.S.

YouTube gift codes are now available for purchase via Amazon in the U.S. The Google-owned video site said in a blog post that the gift codes can be used to pay for subscriptions to YouTube Premium, YouTube Music Premium or YouTube TV. They can also be used to support creators on the video site by... from Adweek Feed https://ift.tt/362s8ZO https://ift.tt/eA8V8J

Law & Crime Productions Brings 2 True-Crime Series to Facebook Watch

Facebook Watch is making its first foray into the true-crime genre, reaching an agreement with Law & Crime Productions for two exclusive series. Law & Crime Productions is the production arm of Law & Crime Network, which provides round-the-clock trial coverage and analysis. The network was founded by ABC News chief legal correspondent Dan Abrams,... from Adweek Feed https://ift.tt/2Pa07ZD https://ift.tt/eA8V8J

Facebook Details Its Efforts to Keep Counterfeit Goods Off Its Platform

Facebook said in the Transparency Report for the first half of 2019, released earlier this month, that it removed 462,400 pieces of content from Facebook in response to 62,300 reports about counterfeit goods and 359,000 from Instagram in response to 39,200 reports. The social network used a Good Questions, Real Answers blog post this week... from Adweek Feed https://ift.tt/2rmcF7D https://ift.tt/eA8V8J

29 Savvy Stars Changing the Way We Think About Branding

There's no shortage of great talent in the fields of entertainment, marketing, media and tech, but each year, we endeavor to identify the people who insist on setting the bar even higher--for themselves and their respective industry. Our picks for this year's list of Young Influentials define what it means to be an overachiever, whether... from Adweek Feed https://ift.tt/2OeR74E https://ift.tt/eA8V8J

Dutch Court Rules vs. Facebook in Suit Over Cryptocurrency Scam Ads

Facebook's oversight of cryptocurrency ads was not enough to satisfy a court in the Netherlands. Dutch court Rechtbank Amsterdam issued a ruling this week saying that the social network can be required to use filter technologies to identify and take down ads linked to cryptocurrency scams, which featured the images of celebrities including media personality... from Adweek Feed https://ift.tt/2O5cHJ0 https://ift.tt/eA8V8J