In a World of Seltzer and Beer, Post Malone Opts for Both in Bud Light’s Super Bowl Ad

Bud Light wants to make it clear to fans that you don't have to choose between Bud Light Seltzer or a Bud Light--you can have both. For this year's Super Bowl spot, created by Wieden + Kennedy, Bud Light let fans pick between two different 60-second ads featuring musical artist Post Malone. The beer giant...

from Adweek Feed https://ift.tt/2GMAKsT
https://ift.tt/eA8V8J

Comments

Post a Comment

Popular posts from this blog

Channel the Need

Image
Recently I was advising a political Facebook group, and one key factor I could not get some of the candidates to understand was “define the voter’s need then fill it.” The candidates only wanted to say how good they are. That’s like saying a new drink product is good, when the best ads for drink products show them slaking a thirst by someone exhausted and dripping with sweat, or curled up on a sofa in front of a fire with a warm cup in their hands. It doesn’t matter how good a product is if the consumer doesn’t feel the need for it. So when you are selling your writing, you have to prove that it fills a need. To the magazine or blog editor, you have to demonstrate their need for the topic you want to write about. . . while strategically showing they need your style and quality. When selling your novel, you prove the story is one that is strong, worthy, and worth the investment of the reader. When selling your nonfiction, demonstrate how the reader will walk away stronger and more en...
Read more

Trump says he's 'glad to see' Kim Jong Un is back and healthy after disappearing for weeks

Image
President Donald Trump said Saturday he was "glad to see" that North Korean leader Kim Jong Un is alive and well after vanishing from the public eye for nearly three weeks. Photos released Friday showed Kim cutting a ribbon at a fertilizer factory. Speculation had run rampant about Kim's whereabouts for roughly 20 days, sparking rumors that the leader was recovering from surgery or very ill. Visit Business Insider's homepage for more stories . President Donald Trump tweeted Saturday evening that he was happy to see proof that Kim Jong Un was alive and well, after the North Korean leader disappeared for nearly three weeks, sparking rumors about severe illness or even death. "I, for one, am glad to see he is back, and well!" Trump tweeted , in response to photos showing Kim cutting a ribbon at a fertilizer factory north of Pyongyang. I, for one, am glad to see he is back, and well! https://t.co/mIWVeRMnOJ — Donald J. Trump (@realDonaldTrump) May...
Read more