Recently I was advising a political Facebook group, and one key factor I could not get some of the candidates to understand was “define the voter’s need then fill it.” The candidates only wanted to say how good they are. That’s like saying a new drink product is good, when the best ads for drink products show them slaking a thirst by someone exhausted and dripping with sweat, or curled up on a sofa in front of a fire with a warm cup in their hands. It doesn’t matter how good a product is if the consumer doesn’t feel the need for it. So when you are selling your writing, you have to prove that it fills a need. To the magazine or blog editor, you have to demonstrate their need for the topic you want to write about. . . while strategically showing they need your style and quality. When selling your novel, you prove the story is one that is strong, worthy, and worth the investment of the reader. When selling your nonfiction, demonstrate how the reader will walk away stronger and more en...
President Donald Trump said Saturday he was "glad to see" that North Korean leader Kim Jong Un is alive and well after vanishing from the public eye for nearly three weeks. Photos released Friday showed Kim cutting a ribbon at a fertilizer factory. Speculation had run rampant about Kim's whereabouts for roughly 20 days, sparking rumors that the leader was recovering from surgery or very ill. Visit Business Insider's homepage for more stories . President Donald Trump tweeted Saturday evening that he was happy to see proof that Kim Jong Un was alive and well, after the North Korean leader disappeared for nearly three weeks, sparking rumors about severe illness or even death. "I, for one, am glad to see he is back, and well!" Trump tweeted , in response to photos showing Kim cutting a ribbon at a fertilizer factory north of Pyongyang. I, for one, am glad to see he is back, and well! https://t.co/mIWVeRMnOJ — Donald J. Trump (@realDonaldTrump) May...
Kelly Clarkson is the host of the 2019 Billboard Music Awards on Wednesday. While opening the show at the MGM Grand Garden Arena in Las Vegas, Clarkson spoofed a moment at the Academy of Country Music Awards, when an attendee mistook her for a seat filler . "Are you serious?" she said to Rob Gronkowski, dressed as a security guard at the BBMAs. "This keeps happening to me. I'm a big deal, Terry. People know who I am." She then said she'd prove it, launching into an elaborate medley of 2018's biggest hits. Visit INSIDER's homepage for more stories. Billboard Music Awards host Kelly Clarkson orchestrated a spoof of hilarious moment at the Academy of Country Music Awards, when an attendee mistook her for a seat filler . While opening the BBMAs on Wednesday at the MGM Grand Garden Arena in Las Vegas, Clarkson took a seat in the audience next to Terry Crews. She was quickly approached by New England Patriots star Rob Gronkowski, dressed as ...
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