Google Released The Top Things We Searched For In 2021 And Wow, Lots Of Things Have Changed In The Last 10 Years
A lot has changed!
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Channel the Need
Recently I was advising a political Facebook group, and one key factor I could not get some of the candidates to understand was “define the voter’s need then fill it.” The candidates only wanted to say how good they are. That’s like saying a new drink product is good, when the best ads for drink products show them slaking a thirst by someone exhausted and dripping with sweat, or curled up on a sofa in front of a fire with a warm cup in their hands. It doesn’t matter how good a product is if the consumer doesn’t feel the need for it. So when you are selling your writing, you have to prove that it fills a need. To the magazine or blog editor, you have to demonstrate their need for the topic you want to write about. . . while strategically showing they need your style and quality. When selling your novel, you prove the story is one that is strong, worthy, and worth the investment of the reader. When selling your nonfiction, demonstrate how the reader will walk away stronger and more en...
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